Nutrimix measures NFM, lowers prices

At a media conference held at the Hilton last week, newly appointed CEO, Vasant Bharath said that he was aiming at increasing Nutrimix’s market share.

"The challenge for any business is to achieve sustainable real growth," he told reporters.

"A company such as our’s is primarily involved in staple foods and with declining consumption patterns, relentless competition and powerful customers, the challenge will always be to continually adapt and innovate. Our business must enjoy sustainable and differentiated business advantage over our competitors."

The company has already spent over $200M. on the state-of-the art facility at Point Lisas and is still procuring other pieces of equipment to upgrade.

"Price isn’t all, but quality as well," he said.

Bharath said too, that the plant is an extremely efficient facility, with a higher yield. And with such a minute number of people operating the plant, the wage bill will obviously be considerably lower than its competitor, hence the reason for the lower pricing of its flour.

The CEO expressed his dislike for monopolies of any kind, stating that they do intend to create inefficiencies in an organisation, country and economic system. He promised to put their customers first.

Asked if wheat goes up, if the product would be affected by international pricing, Bharath said that his company is going to put in a risk management programme in place to deal with this. He stated however that the company can hold on to its existing prices for the foreseeable future.

The product has been on the market for the last few months Bharath said, noting that the feedback is good.