TCL vs ‘Rock Hard’ cement

The cement ‘war’ has being ongoing for about a year between TCL and its first competitor in 31 years, ‘Rock Hard’, with the latter’s product being sold at a few hardwares across Trinidad and Tobago. In a full-page advertisement in a daily newspaper published on Saturday, TCL issued a warning to local consumers to “carefully consider when purchasing, as imported cement is now over 120 days old and is currently being sold in the market.

Best practice recommends that cement more than 90 days old should not be used based on both European and American Standards for bagged cement.” TCL went on to advise the public that a significant amount of strength in cement begins to weaken, after four to six weeks of storage in paper bags in normal conditions. In adverse weather conditions such as in high humidity, bagged cement loses more strength. TCL went on to state that based on American standards, cement remaining at retail locations for more than three months, should be re-tested and rejected if it fails to meet applicable requirements.