Carib, CPL sign 3-year partnership

The major announcement was made yesterday at the Ansa McAl booth at the Queen’s Park Oval in Port of Spain. The total figure of the partnership between Carib Brewery and the CPL was not disclosed but both parties are buzzing with excitement about the agreement.

Miguel Marquez, commercial director at Carib Brewery said, “Cricket is something we are always excited about, sport is something that Carib Brewery is always excited about. It was once said by a former minister that Carib Brewery is the Ministry of Sport and we are continuing in that vein. We have invested huge sums of money in culture and in sport over the years particularly in the Caribbean and in Trinidad and Tobago. We are a genuine Caribbean beer, we are the genuine Caribbean beer and we are extremely, extremely excited to be part of the CPL.” Jamie Stewart, commercial director of the CPL said partners are important to the survival of the tournament.

“We cannot put on an event without our partners. Unlike other sports leaders in the world that rely on television rights, we are very much dependant on our corporate partners to pay the bills and make everything happen.

Thank you once again for coming on board.” Manager of the Trinbago Knight Riders Colin Borde praised Carib for their long service to cricket. Borde said, “Carib has been sponsoring and (has been) part of the development of West Indies cricket for more than 35 years. They have done it through club cricket, regional cricket and West Indian cricket, and now to see that Carib is coming on board with the Caribbean Premier League, I think this augurs well for the future.” Welcoming the announcement, Damien O’Donohoe, Chief Executive Officer of the Hero CPL, said: “Carib are passionate about this partnership and they are an innovative and socially aware company who have strong core values, such as leadership, accountability and going the extra mile, which are also a big part of the Hero CPL’s own values.

“Carib Beer has a long-standing association as the number one beer in the Caribbean and we are delighted to team up together for the next three years.

We believe that this association will enable both brands to ramp up the biggest party in sport this summer, in this, the Hero CPL’s fifth year.” Marketing manager of Carib Antron Forte, also gave remarks at the partnership function.

The 2017 CPL runs from June 29 to August 7.