Shimmerlicious Pizza

Unable to find one relevant to her skill set in the area, her aunt, a food vendor, nonchalantly suggested that she make something that could be sold – a pizza to be exact. So Shimone found a recipe and made her first pizza for her aunt to sell and surprisingly it sold. Soon she began selling pizza slices in front her home and before long she started getting demands for whole pizza orders. Occasional weekend sales turned into weekday sales as her clientele grew. She went on to register her business, now called Shimmerlicious Pizza which is well known throughout the La Brea community. To keep up with the increased demand she even had to recruit staff which includes several young women from the area.

“A lot of people from our area buy – and though we would get more activity if we weren’t in a residential area and more on a main road, our customers are consistent.” She hasn’t seen a significant downturn in her business but rather marginal but meaningful increases. “People always need to eat and once it’s tasty and affordable, they will buy,” she points out.

From her personal interaction with the residents of La Brea as a small business in the area, she notes that people do get a substantial number of jobs within the industrial area there, but it’s not enough because there are still a lot of people with jobs outside the area. Most people are concerned with job security at this time and where their next meal or pay cheque is coming from.

“The Trinidadian mentality is one that we are never really as concerned as we need to or should be.