Renee Chantal Joseph: Thinks Out the Box

Out the Box Designs – Renee’s design start up company – offers a myriad of graphic design services. She says the company’s mission is to provide exceptional designs at reasonable prices.

“Our vision is to continue to provide designs that our clients love, as we strive to give them designs that are outside the box,” she adds. Clients can choose between the designing of several options and merchandise, from logos to fliers to business cards to t-shirts, and the company also offers photography services, whether for special events and functions or more intimate portraits. Renee also shares that recently the company has begun providing company branding and marketing services.

“We have different packages to suit the needs of our clients and their varying budgets,” she says of the company’s flexibility and position to offer a range of services toward one project or goal. “We work with the clients through every step, regularly sending updates on the process so that they can give feedback to the design direction,” she describes Out the Box’s close working relationships with their clientele, which facilitates efficiency and ensuring their designs are on the right track with their clients’ design visions.

As for their feature services of company branding and marketing, Renee points out that her own years of practice, academic studies, trial and error experimentation, and handling the process of rebranding her own company leaves her con_ dent that she can help clients take steps in the right rebranding direction. “I believe that the key to successfully branding a company or business is understanding what your brand means to you, because a company is more than a logo or a business card or a Facebook page,” she says of what she has learned and believes. “It is the feeling that the name of the brand brings, how it is represented, and how it connects with people.” Renee has her sights set on doing some local rebranding work here at home, as one of her stringent mantras is “support local”. “If given the opportunity to work with a company to rebrand, I would love it,” she says of the exciting and close process of rebranding between client and the design agency.

However, having a design company doesn’t come without its limitations, one of which Renee says is the oversaturation of her field. “There are so many ‘graphic designers’ and ‘photographers’,” she explains, “so the ones who are actually good at their jobs never get the chance to prove themselves; people would rather go for quantity (lower costs) over quality work. It is disappointing but sadly a reality.” She describes designing professionally as being a challenging, yet equally enjoyable, experience. Another mantra of hers has come to life: “Do what you love and you’ll never work a day in your life.” “I do enjoy what I do, and seeing the client’s expressions when they see the designs is well worth it,” she says of the fulfilment providing work of substance to clients elicits. For added efficiency, Out the Box’s design process begins with a design questionnaire, for an easier and more streamlined process for both client and company alike. “After this is filled out and sent back to us, we begin designing, which usually takes between four to seven days.” While her business continues to take on new clients and expand their list of services, Renee is hopeful to share more fruitful partnerships with companies and clients. She says these experiences make her proud of the work she has achieved, and the work she continues to do, and this seeps into the pride her clients feel upon receiving Out the Box’s services, “whether it is company branding, wedding photography, or any other design and photography needs.” She knows that “teamwork makes the dream work”.