Angostura holds forum in Milan

Attendees represented countries like the United States, Netherlands, Switzerland, Belarus, Belgium, Sweden, Australia, India, China, New Zealand, Greece, Malaysia, Finland, Spain and Czech Republic, to name a few.

The company’s local distributor in Milan, D&C S.p.A. assisted Angostura’s international marketing team, Jillian Kalloo-Escayg (Forum team lead), Lawn Davis and Vitra Deonarine, in the planning of this forum. Twelve interesting topics were covered, including On Rum Trade Marketing segmentation by the developing market in Greece, and strategy in launching Angostura portfolio in an emerging market done by the distributor in the Ukraine. GOOD Creative from the UK, spoke about the company’s brand ambition and gave an update on the rum portfolio bottle and label designs. The Rum Institute was presented by known mixologist and writer, Philip Duff who also spoke about the changes that were made for the upcoming 2018 Angostura Global Cocktail Challenge (AGCC) along with AGCC team lead, Vitra Deonarine.

In addressing the participants at the start of the Forum, CEO, Genevieve Jodhan said, “Your presence demonstrates Angostura’s global footprint and the hard work we have undertaken in the past 193 years to build our brands and drive distribution globally.” She continued, “on behalf of the Angostura team, and on my own behalf, thank you for your continued passion for Angostura. For us, it is a source of great joy to see so many committed persons from every corner of the world.”