Burger King opens doors at Trincity Mall

With Trinidad and Tobago’s fast food market on overdrive and franchises a dime a dozen, Burger King International is ready to test our taste buds. The company said its first restaurant in TT will be in the Trincity Mall, Trincity. The restaurant is the first of a number of new restaurants to be opened in Trinidad this year, a statement from the company said.  The investment for the first year of entry represents approximately a total of over US $1 million or TT$6m. The opening marks the 4th new market entry for the Burger King brand in less than 12 months, emphasizing the ambitious growth strategy of Burger King International, the company said.

“The opening of our first restaurant in Trinidad & Tobago is another milestone for us, as we pursue our successful growth agenda internationally, “ said Julio Ramirez, President for Burger King Latin America/Caribbean region. The restaurant is owned and operated by Restaurants Associates Limited. “Our unique fire-grilled brand equity, together with the quality of our franchisee and our relentless focus on operational excellence allow us to go from strength to strength. “We are confident the experience and people behind Restaurant Associates Limited will secure the success of this restaurant, “ said Ramirez.

Frank Ventura, Managing Owner/Director of the franchise group said  Restaurant Associates is looking forward to bringing the food chain on line. The new restaurant now opened at the food court in Trincity Mall features a selection of menu offerings including a variety of fire-grilled burgers, chicken and fish sandwiches, salads and a kid’s menu. The Burger King  system operates in more than 11,285 restaurants in all 50 US states and in 58 countries and territories around the world.

Ninety-one percent of Burger King  restaurants are owned and operated by independent franchisees, many of them family- owned operations that have been in business for decades. Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprising Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $US 11.1 billion.