Nestle, CPL announce two-year partnership

This agreement, comes just one week after Carib Brewery agreed to a three-year partnership with the CPL. The total figure of both partnerships were not disclosed.

Yesterday, at a press conference at the Hyatt Regency Hotel in Port of Spain, commercial director of the Hero CPL Jamie Stewart said that the CPL is dependant on their partners for support.

Stewart said, “If you look historically at the Hero CPL, predominantly we have been supported by the large business groups of the region and we are very grateful for them in making CPL happen.

We do rely on them 100 percent to make that happen.” Stewart said he is especially grateful for sponsorship in tough economic times. “The fact is that we all know the economic challenges that certain countries that are hosting CPL games are facing, Trinidad and Tobago being one of them, but not the only one.

“We are very grateful for both Nestle and Carib coming on board as new partners, and indeed also our existing partners who have stayed with us through this time.” Elisa Doldron, head of consumer marketing at Nestle was happy that the partnership was finalised. Doldron said, “This two-year partnership in itself was two years in the making.

We took the time to get it right, to make sure that the relationship between Nestle and Hero CPL formed the perfect blend.” Doldron explained why the company decided to partner with CPL saying, “Cricket in the Caribbean is part of our DNA. It is a household name so to speak - just like Nestle; a name that has lived with your families for generations.

Cricket, much like Carnival, unifies us as a region and this is one of the ways that, as a company, Nestle showcases its commitment to making a difference - by creating shared value.” Doldron added, “Today, with the announcement of our partnership with Hero CPL, we further strengthen our commitment to giving back to our country and region by creating an opportunity for this, the world’s fastest growing T20 tournament, to continue making a positive impact on the economies of its host territories.