Moves to market Tobago as a premier travel destination

British Airways Holidays provides an entire combined holiday package to the island from booking a British Airways flight to hotel accommodation and transportation.

The Ministry of Tourism said in a statement to the media that British Airways Holidays destination executive Rikki Partridge and its destination manager David Weatherson discussed improved travel to Tobago.

Weatherson said Tobago is one of their travellers’ top five chosen destinations in the Caribbean.

Cudjoe said, “Marketing and educational awareness is paramount to making tourism an important driver of diversification for our economy.” She said this would be done by improving the tourism product and by positioning Tobago as a preferred leisure destination.

Achieving this, she explained, would involve continued collaboration with the Tobago House of Assembly’s Division of Tourism, Culture and Transportation, Tobago hoteliers and stakeholders, and the development of a strategic marketing approach in a customer- oriented environment.

Cudjoe also informed the company about the proposed “re-tooling and re-engineering” of the national tourism strategy; one entity specific to Tobago, the other to Trinidad.

She said this approach will enable each island to be marketed according to their differing target markets.

“Tobago is a fertile and fresh travel market with relatively cheap rates compared to other Caribbean islands,” Weatherson said. “A boost in the promotion of the island will greatly position Tobago in the minds of the UK traveller.” The company has over 5,000 booked rooms so far for 2017, compared to 2016 which ended the year with 7,500 booked rooms. Partridge said Tobago has been showing continuous double-digit growth for British Airways Holidays in spite of the devaluation of the British Pound since June last year.