Samsung launches QLED TV in Caribbean, LatAm markets

Though officially launched internationally in January, Samsung brought the QLED TV line to Caribbean and Latin America with a grand ceremony last Wednesday, bringing journalists and distributors from across the region to the Central Hotel in Panama City, Panama for a first taste.

But what exactly is the QLEDTV? What new does it bring to the table? Is it even possible anymore to introduce anything new into the television industry? Well, Samsung says it has done just that with improvements to its very own “Quantum Dot” technology which the company has been perfecting over the last six years.

Samsung’s QLED TVs utilise nano crystals (Quantum Dots) which produce a broader spectrum of colour than was previously possible on OLED screens.

Without going into the technical details behind the technology, Samsung officials described the process like “light passing through a diamond”, with white light filtering through one side of the nano crystals and emerging as millions of colours on the other. The end result of the technology is a range of colours “very difficult to distinguish from reality.” The Quantum Dot technology is only the “Q Picture” part of the three pillars of the “Q” technology, however. “Q-Style” is the second pillar which concerns the physical design of the TVs, the main features of which are its near border-less edges, its no-gap wall-mount, and a single 1.8mm in diameter chord which remains virtually invisible while connecting the TV to other devices. The cable has a hub at the end that devices plug into, allowing them to be placed neatly out of sight. “Q-Smart” is QLED’s final pillar, which enables the TV to connect to many other devices electronically.

“It is a high end TV but this is a TV that is going to change your lifestyle totally,” said Franklyn Raymores, Product Manager for TVs for Samsung Electronics Latin America. “You can have it not just as TV but as part of your life. You can complement the TV with other products creating that 360 degree environment because you can control more of what you see and listen to. And it can connect, not just with other Samsung products, but other brands.” Q Smart allows all the connected devices to be controlled with a single remote. And just in case you are still haunted by the spectre of Samsung’s Galaxy Note 7 which had to be recalled after many of their batteries exploded, Raymores assured that the problem with that line of phones were fixed and wouldn’t be an issue with the TVs.

With the QLED TV, the Samsung says it hopes to improve on its position as the leader in premium TVs in the region where it already enjoys just upward of 50% of the market share. The QLED TVs are expected to be on shelves across the Caribbean by the end of this month.