Adding value to your website

Q: I have an idea for a new business venture. I want to explore the options of getting a website built. Is it cheaper to do it myself? Can I obtain software? Or should I go through a company?

A: Whether to build your own website or hire a professional to do the job depends on the answer to this question: What is the objective for your Website? Some are very easy to build, while others require a high level of technical skill.

Almost anyone can create a website. You can choose from a wide variety of Web-editing programmes and online website builders that require no programming skills and are quick and easy to use.

The programmes will guide you through a step-by-step process to create a site that suits you and your business.

This is where a skilled developer can help.

Expect to pay several thousand dollars to get a sophisticated Website up and running. However, some companies will charge little or no up-front costs to build your site in exchange for a contract that pays them a monthly fee. Before you choose a company to design your site, ask for references and look at the sites it has created.

Either way, you should plan out the purpose of your Website carefully before you sign any contracts or spend any money.

LOCATION, LOCATION,

LOCATION

Q: I am trying to find some help in starting a Plus Size boutique. I have chosen a possible location, with one snag. My business would be next to a salvage yard that is an eyesore. Any help, direction, or advice you could give me would be greatly appreciated.

A: Don’t open your boutique next to a salvage yard. Finding the right location for your business can mean the difference between success and failure.

When it comes to choosing a better location, you should keep your potential customers in mind and make sure your choice fully meets those clients’ needs. The quality of the neighbourhood should influence your decision on where to locate your business.

Continue to look for a better place that is accessible for your customers and affordable for you. What is an ideal location? Before deciding, ask yourself the following questions:

Is the property zoned to meet my company’s needs?

How close is this location to the markets/customers that I serve?

Is there adequate foot traffic to support my operations?

Are there parking facilities at or near my location?

Is it near public transportation?

Also talk to a local real estate broker for some advice and the inside track on what’s available in your neighbourhood and what the going rates are.