Rihanna goes bmobile

The 18-year-old singer now joins local stars Machel Montano, Shurwayne Winchester, Dil-E-Nadan and Bunji Garlin who have been enlisted for the company’s vigorous marketing campaign.

Rihanna was described as “a natural fit, as her appeal as a regional and international artiste to youth and music lovers is unquestionable.”

The saucy, attractive singer burst on the scene in 2005 and hit gold with her first effort “Pon De Replay.” It became the most downloaded song of the summer and Rihanna had everyone on both sides of the Atlantic moving to her gold debut and her dancing. She continues her hit-making trend this year with the launch of her second CD A Girl Like Me and a brand new hit single: “SOS” — which is already number one on the Australian charts and number two on the UK charts.

At the signing of the event over the weekend, TSTT vice president of Mobile Services, Gary Barrow said the endorsement signalled the start of a very important relationship with the singing sensation and TSTT.

“We are expecting that this relationship would be a long-lasting one, fruitful and mutually beneficial. You are making the Caribbean proud and we want to wish you continued success,” Barrow told Rihanna. Camille Salandy, TSTT’s manager, corporate communications, said bmobile and Rihanna were a perfect fit: “bmobile as a brand is young, fresh and exciting.

“The brand says: ‘there’s-no-stopping-me’ and on meeting Rihanna, that is exactly the impression you get. She’s young, talented and confident and I have no doubt that she will realise her dreams on a global scale.”