IOB holds Branding Workshop

The UWI Institute of Business and Technology will be conducting a two-day workshop on the topic, “High Leverage Branding.” The workshop will take place from August 18-19, with an additional closed door session on the 20th.

The workshop will focus on brand management as a strategic function and will be conducted by Dr VH Manek Kirpalani. Kirpalani is a professor at the Concordia University, Canada. The workshop will examine how brands create mind share and emotive appeal, which, in turn leads to greater market share. Kirpalani will be discussing the development of brand strategies, doing a brand audit, brand positioning and Internet branding. The entire workshop has been structured as an interactive working session. The content has been designed to include case studies, lectures and testimonials from participants.

Kirpalani is one of the leading authorities on International Business and Marketing. Prior to joining academia he was the managing director of an Electrolux AB subsidiary and manager of a trading company. He was educated at Oxford University and in North America. He was a director on the board of  the American Marketing Association for four years and VP of their global marketing division.