Marlboro lights up

Estuardo Ortiz, Caribbean Business Unit Director, Marlboro, believes that the Marlboro brand of cigarettes can become the number one selling brand in the country. Marlboro is a product of Philip Morris Company, one of the biggest cigarette makers in the world. He told guests at Trotters Restaurant that Phillip Moris “was here for the long term” and that the company was always looking for trends and opportunities.

The Marlboro brand of cigarettes, he said, portrayed a place where there were no boundaries, no limits, self-esteem and success. “We are here for the long haul.” he added. The highlight of the evening was a short film on the history of Marlboro and how it started off as a woman’s cigarette. In time, the ubiquitous horse and cowboy were added, making it one of the biggest sellers of all time. In an interview later, Ortiz emphasised the point that TT was a cigarette market with potential. “Let people have a choice, let them decide,” he said.