Poutinôis brings original poutine to TT
Making the bold move from corporate Canada to the unpredictable adventures of an entrepreneur in a foreign market was not easy, but while attending university, 35-year-old Akit met Kirk Budhram, a Trini national and they became friend and eventually co-founders of Poutinôis.
“We launched our business on January 2, 2016 at the first official Carnival fete for the season, Tribe Ice. That’s when our crazy adventure started.
Our poutine is authentic to what Canadians would consider a real poutine. It is fresh cut fries, cheddar cheese curds and topped with brown gravy.
That is an original poutine.
We try to educate people that if it doesn’t have cheese curds or fresh cut fries then it’s just cheesy fries. While this might sound like a nominal detail it makes a world of difference in the final product. The beauty is that there are many ways to customise our poutine to the diverse taste of Trinidad and Tobago. Currently we have different flavoured cheese curds, meat toppings and vegetable toppings. Our Trini twists are toppings like geera chicken and then combine it with our tropical salsa (tomatoes, chadon beni, red onions, pineapple) which is a growing favourite.
We even try to do limited toppings during various religious holidays. For instance, we had a saltfish buljol topping for Lent.” The business is currently located in Curepe, but it takes poutines throughout the country via pop ups, special events and catering. Poutinôis offers customers an assortment of poutines, catering to meat lovers, vegetarians and the health-conscious. The poutines come in two sizes; the beaver (small) and the grizzly (large) and customers can choose from a variety of toppings.
They can even create their own poutine to match their taste. And with the thousands of followers Poutinôis has gathered on social media, Akit is convinced that poutine is something that has great potential in TT and that the market has room for other things.
“Yes, we started with poutines but there are other global foods that we want Trinis to try without ever having to leave their shores. There are unique desserts, beverages and snacks we have bold visions! I think poutine has the potential and the right ingredients to make it as big as the gyros trend.
Gyro was already a popular food in Canada years before it got to Trinidad, and then it took a while to gain popularity and has since created a whole segment on its own with a gyro stand on every corner.
This is my vision for poutine but what is satisfying is that it’s something made accessible to Trinidad, being a true foodie capital.” So how did the idea for Poutinôis come about? “My grandfather immigrated to Trinidad from China then had my father who was born in Trinidad, but moved as a young adult to pursue schooling overseas and ended up staying in Montreal to have kids,” Akit said.
“On my visits to Trinidad and Tobago I noticed that Trinis love food specifically when it comes to taste and they always like something different. This is where poutine as a product made sense, since any Trini who visited Canada have already heard of poutine so that helped with awareness. My corporate experience in the food service industry helped make the transition less daunting.” Akit graduated from Concordia University with a major in economics and minor in business.
“While my educational background is in economics, I knew that I had a passion for business while connecting with consumers, so I pursued a career in brand management.” He told Newsday he and his business partner have a vision for the company that could include other ambitious entrepreneurs.
“We are also seeking to connect with like-minded entrepreneurs/investors to help continue expanding on the Poutinôis vision.” Poutinôis can be found on Facebook and Instagram by searching @poutinois Email: Edwin.Akit@poutinois.com