Soca music on US TV

One minute of the song was used in episode four of Hawaii Five-0, which aired on CBS. One minute and twenty seconds of “Alright” was played during the “Orange Alert” episode of Parenthood which aired pm on NBC. Additionally, 55 seconds of “Alright” will be heard during episode # 424 of NBC’s Friday Night Lights.

According to a US entertainment report, Grammy-nominated Music Supervisor for all three shows, Liza Richardson, who is also a DJ on new music radio Station, KCRW-based in Santa Monica, California, referred to Montano as an “icon” and said it was “a privilege” to use his music on this scale.

“It was important to have music with a flair to accommodate the scenes, something that you recognise if you’re familiar with the artiste. As a DJ and music supervisor, I have a keen ear for sound. Machel Montano’s music is that eclectic sound known all over the world. This song is popularised commercially with Pitbull on the track, but the distinct rhythms are Machel Montano. Machel is an icon and it was a privilege to showcase some of his music on a grand scale with the two shows,” Richardson said.

Originally entitled “Awrite (Ramajay)” and recorded for Montano’s Album 34 disc, the song was remixed and released as the first single from Pitbull’s forthcoming album, Planet Pit. The remix has been playing extensively over the past few months on US mainstream and Latin radio stations across America.

Montano, who is building a new state-of-the-art studio in the US, said, “While on hiatus from Carnival 2010, I used the time to work on getting soca music more mainstream airplay and visibility. The results of these efforts are only just beginning to manifest out here and we can look forward to bigger and better things as time goes by. This might seem like a small accomplishment, but these shows are watched by millions of people and all babies must creep before they can walk.”

Hawaii Five-O is an American procedural crime drama based on an original series which aired between 1968 - 1980.

Like the original, the new version follows an elite task force set up to fight crime in the state of Hawaii and premiered on September 20, this year, exactly 42 years to the date from the premiere of the original show in 1968.

Parenthood is a one-hour drama inspired by the box office hit of the same name. This re-imagined and updated Universal Media Studios/Imagine Television production follows the trials and tribulations of the very large, very colourful and imperfect Braverman family.