Soap up for Global Handwashing Day

Since 2008, Lifebuoy, together with Unilever, founded the Global Public-Private Partnership for Handwashing. The October 15 annual event is used as an opportunity to design, test, and replicate creative ways to encourage people to wash their hands with soap at critical times.

“It is aimed at increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases,” says Lifebuoy’s Alanna Ramjattan.

This year it is anticipated that millions of children across five continents will celebrate Global Handwashing Day again.

Around the world, children, teachers, parents, celebrities, and government officials plan to mobilise and motivate millions to lather up in order to reduce life-threatening diseases, such as diarrhoea and acute respiratory infections.

Under the slogan “Make Handwashing a Habit!” the mission is to engage children and schools. Children acting as agents of change, take the good practices of hygiene learned at school back into their homes and communities. Their participation and involvement along with culturally sensitive community- based interventions are aimed at ensuring sustained behavioural change.

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