18 awards for advertising agency

Inglefield/Ogilvy walked away with the award for Best Overall Campaign Advertise-ment at Tuesday night’s Advertising Agencies Association of TT’s (AAATT) Creative Excellence Awards 2003, but Mc Cann Erickson stole the show, taking home a total of 18 awards, including those for Best Overall Print, Best Overall Design and Best Overall Outdoor Advertise-ment.

The awards ceremony, now in its fourth year, was divided into 12 categories, including Alcoholic and Non-Alcoholic Beverage, Food, Financial Products and Services, Public Services and Charities as well as Retail Stores, Restaurants and Products.  Out of the 322 entries received for the competition, 61 awards were presented. President of the AAATT, Ian Collier, revealed that this year’s entries were judged according to international standards, specifically in the areas of the completeness and the quality of creative ideas. Consequently, he noted, there were a number of categories in which no winners were selected, since the judges felt that the work did not measure up to accepted international standards. This year’s judges were Michael Hirst, Partner, Prism Communications, Jamaica; Brad Riddoch, President-Riddoch Communications, Canada and Marie-Catherine Dupuy, President/Executive Creative Director, TBWA, Paris.

Collier went on to reveal that as part of its ongoing commitment to ensuring that the awareness of the advertising industry and its contribution to the national economy continues to increase, the AAATT plans to launch its Advertising Hall of Fame in the near future. The primary objective of this Hall of Fame, he stated, is to single out and honour the person or persons who, on the basis of established criteria, have made a significant contribution to the development an elevation of the craft of advertising in TT. He said, “the AAATT believes that in the context of an ever expanding and influential global economy we must now, more than ever, strive to attain international standards of excellence.” “One significant way of doing this, we believe, is to continuously improve the standard and quality of our creative product,” he added. Other winners for the night included Rostant Advertising, which took home the award for Best Overall Television Advertisement, CMB Limited which won for Best Overall Radio, Lonsdale/Saatchi and Saatchi, winner of the Best Overall Jingle Award and Ample Caribbean, which won the Award for Best Overall Design along with Mc Cann Erickson. The Edge Marketing and Distribution was the winner of  the Best Overall Below the Line Award.