McDonald’s celebrates McHappy Day

Proceeds from the sale of the company’s most popular hamburger, the Big Mac, on that day will be dedicated to the home which works with young people by providing opportunities for mentorship, as well as programmes that empower them to make a positive difference not only in their lives, but within their communities.

Speaking at the official launch of the “Happy Hands”, Market Supervisor for Arcos Dorados TT Kalifa Duncan said McDonalds remains committed to supporting initiatives that empower communities.

“McHappy Day is Mc- Donald’s largest campaign and fundraiser, allowing us to give back to the communities we serve. Th campaign fills us with excitement each and every year as McHappy Day makes us proud not only because our customers commit themselves to support an important need, but also our entire company helps us raise awareness and displays solidarity,” Duncan said.

She said the McHappy Day is McDonalds signature fund-raising event that calls attention to the needs of young people around the world, and this year the campaign has introduced the topic of youth employment and supporting programmes that develop and enhance their skills as they prepare for the work force.

Duncan further added that Arcos Dorados and McDonalds TT is proud to announce their partnership with the Heroes Foundation, in celebrating their annual fundraiser to engage in youth training and mentorship programs.

Also speaking at the launch, Chairman of the Heroes Foundation, Phillip Julien said they felt very privileged to have been selected as the beneficiary of this year’s initiative, and extended thanks to Arcos Dorados for choosing the Heroes Foundation.

McDonald intends on raising money in three ways. Aside from purchasing a Big Mac or a Big Mac combo on McHappy Day, customers can purchase a paper McHappy Day hand for $7 from November 11.

McDonald’s Trinidad and Tobago have also created the McHappy Day Corporate Programme which would allow local companies to purchase $25 presell vouchers for their employees to use on McHappy Day toward the purchase of a Big Mac.

McDonald’s intends on spreading its message “Turn a Big Mac into a Smile” using flyers, press and radio advertisements.