Why every business today should have an enterprise mobile strategy

Globally, 93% of young consumers aged 18 to 29 use their smartphones when they are bored; 67% of people use their smartphones for turn-by-turn navigation; nearly 80% of people said they would miss their smartphones more than their wallet; Dominoes gets an estimated 100 million pizzas ordered through smartphones every year; 82% of consumers with smartphones use them for in-store product research, and 1 in 10 of these customers end up buying a different product than originally planned as a result of that research; 45% of ecommerce sales are now made via mobile devices; and 40% of USA consumers will leave a competitor because of a bad mobile experience.

Put another way, 150 million emails are sent every 60 seconds; 430,000 tweets are sent every 60 seconds; and 300 hours of YouTube video are watched every 60 seconds. The significant rise in the use of mobile devices means that we are becoming a mobile first society where mobile devices have become a major part of how we function and social media applications have started to bleed into business. Companies need to keep up with this rapid change in the way business is now being conducted yet 85% of today’s companies have not deployed an enterprise mobile strategy.

Mitel, a global market leader in enterprise and mobile communications, is one of the technology partners that TSTT works with to deliver advanced enterprise communications solutions that meet the constantly evolving needs of TSTT’s customers. Stephanie Ford, Mitel’s Regional Sales Director for Southeastern US and Caribbean, and Phillip McDaniel, Mitel’s Director, Sales Engineering, participated in bmobile’s Technology Conference and Expo hosted in Trinidad earlier this year and discussed the emergence of the mobile first society and some of the enterprise mobile solutions available.

Ford and McDaniel indicated that the core of an enterprise mobile strategy is to allow everyday business and mobile communications, including voice, video, presence and chat, to become seamless across any device. In the mobile-first, cloud-enabled and millennialfocused world, users decide how they securely connect with the device of their choice, from anywhere and anytime, cutting the traditional ties to the physical office environment, and thus making the enterprise and mobile network seamless.

Some of the products and services for the cloud-powered mobile enterprise include premium desk phones designed for today’s mobile work place which integrate and handover seamlessly with mobile devices; easy tapto- connect communications and collaboration tools optimised for any smartphone device, including Apple, Android, Windows or Blackberry, to deliver an intuitive and consistent user interface for powerful real-time messaging, voice, video, white boarding and document sharing, for improved collaboration and productivity; more intelligent text, chat and speech applications for improved customer service capabilities for the more mobile and social consumer; and hospitality solutions which link guests’ smartphones to the hotel’s network, making them extensions of their room phones to provide guests with access to hotel room key, voice mail, speed dial functions and location-based capabilities for service delivery.

Today’s digital technologies, and the way we use them in our personal lives, work and society, have certainly changed the face of business and will continue to.

Have you deployed an enterprise mobile strategy yet?