Colgate-Palmolive brushes decay

Colgate will partner with the Global Child Dental Health Taskforce, a UK-based Collaborating Centre of the WHO, to establish 30 Oral Health Centres of Excellence. These centres will implement child and parent education programmes internationally, providing critically needed preventive dental services, conducting continuing education training for dental health professionals and distributing 30 million tubes of Colgate toothpaste over five years.

Colgate will also support creation of a global oral health network of national Chief Dental Officers that will provide leadership training and hold conferences to share resources and best practices.

“Improving the oral health of children has been a guiding principle at Colgate for generations,” said Colgate Chairman and CEO Reuben Mark. “This partnership extends the oral health services of our global ‘Bright Smiles, Bright Futures’ programme, already reaching 50 million children worldwide each year, and joins us with important new partners and resources in the fight against children’s cavities.”