This, coupled with activity on social media about the 2017 edition of TT Restaurant Week (TTRW), leaves them feeling confident that this year will be as successful as previous editions.
Always held in September, usually mid-month, this year ‘foodies’ can try specially-priced menus at more than 80 restaurants across the country.
As usual, diners can choose from four price points: TT $120; $200; $300; and $400.
Some restaurants offer two price points but most have only one.
The confidence that this model will continue to hold widespread appeal in the current economic climate comes from TTRW founder, Shira Mohammed.
Responding to Business Day’s question about the economy during the August 17 launch of TTRW 2017 at Hyatt Regency, Port-of-Spain, Mohammed said, “Our Facebook page has grown by thousands over the past two weeks.” “People are liking our Facebook page, people are commenting. Once we post a menu, we are seeing that menu being shared more than liked. Why? Because they plan to partake or they’re trying to convince someone that, ‘Hey, we need to go and take part in TRW and try this menu’.” “Furthermore,” Mohammed added, “TTRW was designed initially, and it still is, as a means of being able to get people who don’t normally go out to restaurants, to come out and try this while being reassured that the price point holds.” Highlighting the fact that “the price is an incredibly discounted price from restaurants,” Mohammed also told Business Day that with more people choosing to ‘staycation’, TTRW presents an ideal alternative to expensive overseas trips.
“Instead of taking their trip to, say, Miami, people are staying home. You can now stay home and still have great advantages during Restaurant Week – fantastic food (at) incredible prices.” “So no, we have not seen any dropout. As a matter of fact, we’ve been growing still. There’s always a cause to celebrate, so I don’t see it happening (drop off in TTRW reservations), even though we’re in this state of watching our pennies. People need to eat and why not pick Restaurant Week to eat at a reduced cost?” Some people may prefer Restaurant Week to begin at month end, when they have more disposable income still in hand.
Business Day sought clarification on the mid-month timing, which Mohammed explained was set at the request of participating restaurants; to help offset what was a traditionally slow period for them.
“TTRW would not exist without the restaurants. It took me two years of planning and meeting with different chefs across TT to be able to tweak the event, so that we could make it one that everyone would want to partake in.” “Generally, September is a slow period; it’s ‘back to school’ time, therefore people watch their pennies.
They don’t go out as much but with TTRW offering you fantastic food at fantastic prices, why not (dine out)? That’s why, from inception, we’ve always held TTRW in September,” Mohammed shared.
In 2016, Scotiabank TT became a platinum sponsor of the event.
This year, the bank has introduced something extra for its customers – three percent cash back once they pay with their Scotiabank credit card at participating restaurants.
Scotiabank TT’s District General Manager, Rory Bhikarrie, said, “This added value is part of what we do to help our customers become better off.” “Our customers are our priority and we are continuously looking for ways to help serve them better. (This) is an incentive and it’s also a value-added for our card holders.” Bhikarrie’s point about always striving to enhance customers’ experience was echoed by Scotiabank TT’s Head of Marketing and GM of the Scotiabank Foundation, Kameel Baksh-Edwards.
“One of the things that we try to do is really to involve customers and get their feedback. After (TTRW 2016), the feedback we got included questions about how could we ‘do something more with this?’ So we decided; based on that, to actually provide this additional benefit of three percent cash back.” Details on TTRW 2017 can be found on its Facebook page and on its application (app); TTRW, which was unveiled at this year’s launch.
The app is free to download from all major app stores and comes with “filter” options to make finding your ideal restaurant, menu and or price point much easier.