The ‘less for more’ Trini thing
The price was the same, the number of chicken pieces still three, but they were half the size.
The only response the poor cashier could provide was that it was a new supplier. I felt cheated.
Now, my normal reaction would be to return the items and demand my money, but my children were hungry and the movie about to start, so I allowed my eyes to be dug out while open wide. But never again I tell you.
In developed nations, competitiveness is defined as firms offering the same products/services as their competitors at cheaper prices or offering differentiated products/services for more money justified by the added value.
It is always based on a “more for less” concept as this alone represents the efficient allocation of resources. The consumer always reigns supreme.
But not so in sweet TT . Here, businesses adopt a “less for same” or “less for more” approach. Consumers get the short end of the stick.
I won’t even get into the overpriced imported avocados, spoiled even before ripe, eating up our scare foreign exchange.
We are a population held to ransom by an uncompetitive business landscape. Where monopolies/ oligopolies prosper, the consumer is always disadvantaged.
It is only by growing the business ecosystem through expanded investors towards open competition will there be sufficient incentives for businesses to move towards a “more for less” or “more for more” business model leading to greater efficiency and competitiveness.
This will not happen just so. It requires deliberate policies and strategies to get us there.
In the meanwhile, we the consuming public will continue to be at the mercy of unchecked greed in the guise of successful entrepreneurship.
This is one reason why competitiveness will continue to elude us.
INDERA SAGEWAN-ALLI sagewanalli@gmail.com