Angostura bitters takes global bow

In his Design In-house section of the December issue of a UK magazine called Marketing Magazine; Haines said, “Some have attributed the cleverness of using every inch of packaging as an advertising medium to innocent, but for me the accolade goes to the godfather of editorial pack designs: Angostura aromatic bitters – it may not have the chummy tone of voice that now pervades the smoothie shelf, but it certainly got there first.”

The magazine is distributed amongst Marketing professionals with a circulation of 50,000.

Haines says that above all, he admires whoever decided to make the label about 50% bigger than the bottle it is stuck to. “In an age of blandness, hats off to a brand, that is genuinely unique,” he said. His review of the product’s unique design made the company that produces it to this day, proud of its signature brand.

Trinidadians, Angostura said, should also be happy that such a product continues to receive recognition worldwide. Angostura’s aromatic bitters is sold in over 140 countries around the world, but produced only in Trinidad at the House of Angostura.