Jah Cure on Europe tour

“I have been enjoying the tour so far and I am very appreciative of the fan support that I have received at all the venues. This is the biggest tour I have been on in my career and I have been overwhelmed by the wide acceptance of my music and my positive message in Europe,” he said in a recent interview.

While videos for songs such as Sticky have been constant on international media portals, Jah Cure still maintains a heavy schedule between the studio and the stage. It is amazing that the artiste has been able to pull off the shooting of three videos in short order before commencing his European tour.

Renowned video director Jay Will recently wrapped the marathon filming of the three videos: “Hot Long Time”, “Journey” and “Green Grass”.

“Hot Long Time” featuring Jah Cure and new Danger Zone/SoBe Entertainment artiste Junior Reid was produced by the ever in demand Steve Morales. The song has become very popular and gets regular spins on BBC 1xtra (UK) and other major radio stations.

The “Hot Long Time” video was filmed in Port Royal, Jamaica, and was produced by Carlene Samuels. According to Jay Will the video features “Hot Bikes, Hot Cars, Hot helicopters and Hot girls and mirrors the heat that accompanies the careers of Jah Cure and Junior Reid at this time”. The video is a departure from the videos Jah Cure is known for but will still be a favourite with the fans.

Commenting on doing three videos in a week for Jah Cure, Jay Will was quite complimentary: “It was really challenging coming up with three different ideas with each having their own feel but I rose to the occasion and people will like them . These are three wicked songs which are full of energy and conscious messages.

“The calibre of artistes involved in addition to the tremendous support of Danger Zone and Sobe Entertainment made the experience and effort worthwhile. I believe people will like all three videos and will appreciate the quality and style of production”.

All three videos will be released this summer, simultaneously, and will act as further evidence of Jah Cure’s commitment to putting out quality music.