Nescafe marks its 75th Anniversary with table book

To mark this historic milestone, a special coffee table book was published entitled Over a cup of coffee - the passion, the stories, the brand. Nestle’s Regional Consumer Marketing Manager - Beverages, Stacyann Charles donated two copies of the limited edition book to the National Library and Information System Authority (NALIS) of Trinidad and Tobago, the Alma Jordan Library of the University of the West Indies and the National Archives of Trinidad and Tobago.

Nescafe coffee is a perfect brew of the brand’s long-standing history. The origins of Nescafe hark back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. A chemist, Dr Max Morgenthaler joined Nestle to help its researchers find a solution to finding a way to make soluble coffee that would not

lose out on the coffee’s natural flavour. Seven years later after the project started, they found the answer.

Nescafe was the brand new name in coffee. First introduced in Switzerland on April 1, 1938, it was anticipated to be a huge success throughout Europe. However, because of World War II, its popularity took longer than expected. Soon after the first half of the next decade, Nescafe was exported to France, Great Britain, and the USA.

Today, there are several varieties of Nescafe to suit all the different tastes around the world, “but since the very beginning in 1938 we have respected the origins of coffee and work hard to ensure you only have the best in your cup”.