ATCO to market Disney products in Caribbean, Latin America

According to chief marketing officer of ATCO, Kerry Mohammed, curiosity led the company down this path. “We keep moving forward, opening new doors and doing new things, because we’re curious. And curiosity keeps leading us down new parts. It is this curiosity that led our chief executive officer (Wayne Mohammed) down the path of Forever Magic, marketing representatives for Disney consumer products in Central America and the Caribbean. Today’s a very special day for all of us at Atlantic Trading, as we have officially forged licenses with leading Disney licensees to offer Trinidad and the Caribbean market official consumer products, which maintain the highest quality standards, set out by the Walt Disney Company.

“Disney Consumer Products (DCP) is the business segment of the Walt Disney Company, that delivers innovative and engaging product experiences across thousands of categories – from toys and apparel to books and clothing. DCP is focused on product quality and innovation. This focus enables DCP to deliver compelling merchandise at retailers around the world, enriching consumers’ experience with the Disney brand and its characters. Disney culture is all about quality and attention to detail, and the result is an end to end Disney experience that impresses and delights at every turn. From kids to teenagers to adults, we stand proud to be the only company in Trinidad and Tobago that is endorsed by the Forever Magic Company.”

Mohammed explained that the company has already partnered with Massy Stores, MovieTowne, Kappa Drugs and Excellent Stores to retail its Disney, Marvel and Lucasfilm merchandise. Furthermore, ATCO is currently seeking partnerships with other leading stores throughout Trinidad and the Caribbean.

According to Mohammed, these stores will not just be getting products, but will also receive sound marketing advice for the Disney products, as ATCO has arranged for its executives to attend training seminars on how best to market Disney products. ATCO also boasts of exceptional turnover times through its licensees because of the availability of products here.

“Atlantic Trading is considered as a marketing partner who can provide important, added value to the commercial process in support of consumer engagement...Atlantic Trading, through its official licensees, can offer merchandise, at exceptional turnover times, due to an on-going inventory of items stocked locally in Trinidad. Atlantic Trading, through Forever Magic, would be the first to know of new upcoming consumer merchandise for unreleased movies and offer to Trinidad and Caribbean markets. ATCO and its executives will also be privy to training seminars hosted by Disney on the best method of promoting merchandise for these new movies and TV shows. ATCO can furnish its customers with the newest and most innovative marketing materials which are all official and Disney approved. Furthermore, Atlantic Trading has also established a joint scheme to work with local authorities to eliminate unauthorised and counterfeit Disney, Marvel and Lucasfilm products currently plaguing the industry.

“The benefits of working with us are endless. Adding these new initiatives to our existing portfolio will only strengthen the existing bonds which we have with all our customers and stakeholders. This will be mutually beneficial and add exceptional value. We are not just a distributor, we are your local, retail marketing partner. ...As Walt Disney himself once said, ‘You can design and create the most wonderful place in the world, but it takes people to make the dream a reality’.”