blink | bmobile wins big at the local advertising awards

Evaluated by a panel of foreign judges, blink | bmobile ‘s ads collected a total of 13 of the much-coveted awards at the ceremony, which is held every two years and showcases work from the leading advertising agencies in Trinidad and Tobago.

One of the biggest and most competitive categories is telecommunications and blink | bmobile ‘s ads beat other competing telecoms brands by winning gold in almost every category. In addition, of the several winning blink | bmobile ads, its Giraffe TV ad emerged as the most dominant by picking up wins across different categories in the AAATT competition, including the overall ‘Best of Show TV’ and ‘Campaign in Multiple Media’ awards. The ads also picked up awards in regional and international competitions earlier this year.

Noting that blink | bmobile has consistently won numerous awards at this prestigious event where the best of local advertising is judged and recognized, Camille Campbell, TSTT’s Chief Marketing Officer shared that the company was very pleased with the results which show that its ads resonated not only with the judges, but with blink | bmobile ‘s customers.

“This huge win of our ads for yet another year, shows that blink | bmobile is a company that listens to its customers and responds to their feedback.” Campbell continued, “The ads are a collaboration between two local companies which aim to consistently excel at what we do and remain at the top of our competition. As the only local full-service telecommunications service provider, we will continue to delight and serve our customers, while connecting with them at all levels.”

Stressing that the winning ads were a team effort, Marvin Imamshah, Chief Creative Officer at McCann Port-of-Spain, the advertising company which produced the ads, was in high praise of blink | bmobile for its vision to create ads which speak to its customers in memorable ways.

“In a world with a lot of shouting and huge hard sell headlines, it’s great to show how a simple everyday story can truly capture a brand’s inner passion of playing a meaningful role in the lives of customers. This in essence is what blink | bmobile does for their customers through the power of technology. blink | bmobile is a local brand succeeding with world class technology and winning local and international awards for their ads prove that local talent can shine just as brightly”, he said.

Imamshah noted McCann was especially pleased with the performance of the Giraffe TV ad which was also entered in regional and international competitions.

“The blink | bmobile Giraffe ad was entered in the Caribbean Advertising ADDY Awards earlier this year, where it also won ‘Best TV’ and ‘Overall Best of Show’ and the Florida 4th District ADDY Awards, where they gained Silver and a special ‘Mosaic’ award for the most diversity in production and concept.”

The Giraffe TV ad was developed by the McCann team: Marvin Imamshah Director; Stephen Look Tong (Director, Integrated Brand Communications) and Gabriel Francis (Associate Creative Director) and was shot by local filmmakers Ryan Khan and Oliver Milne.

Thanking blink | bmobile again for believing that a local creative team can produce ads at international standards, Imamshah remarked, “TSTT truly believed in the potential of this idea and we were lucky to work them, the great local production team and the Emperor Valley Zoo to make this project a reality.”

The categories in which blink | bmobile won the gold awards at the 2016 AAATT Awards are:

Retail Products and Services - Digital: blink | bmobile - Hottest Hook Up Horoscope;

Competitions, Short-Term promotions - Press: blink | bmobile - Game of Phones; and

Radio: blink | bmobile - Merry Merry Money;

Corporate/Institutional Campaign in Multiple Media: blink | bmobile – Giraffe TV;

Telecommunications and Associated Digital Services - Press: blink | bmobile - Bikini Roaming,

Digital: blink | bmobile - What U Wanna Be; and

TV: blink | bmobile – Giraffe TV

Campaign in a Single Medium: blink | bmobile - No Words TV;

Campaign in Multiple Media: blink | bmobile - No Words TV;

Stand-Alone Categories - Radio: blink | bmobile - No Words; and

TV/Cinema/Podcast: blink | bmobile – Giraffe TV;

Best of Show - TV: blink | bmobile – Giraffe TV; and

Campaign in Multiple Media: blink | bmobile – Giraffe TV