Value Optical earns Best in Marketing award

“Value Optical creatively integrated the Transitions brand within all of their marketing strategies – from radio and brochures to direct marketing and a Carnival promotion – and truly impressed us with their depth of thought and effort,” said Drew Smith, associate director, North America Channels, Transitions Optical. “We applaud Value Optical on their well-deserved win and thank them for their support.”

Chris Lewis, CEO of Value Optical, accepted the award on behalf of the retailer at Transitions Academy.

Lewis said, “We attempted to diversify the ways we promote the availability of Transitions lenses in our stores by using various marketing tactics throughout the entire year, and I think that was a large contributing factor to our success. We’ve worked very hard to increase awareness of Transitions lenses in the communities we serve, and we are ecstatic to accept this award.”

During Transitions Academy, Best in Marketing finalists Wilson Eye Center and Heather Padgett, National Marketing Manager at HOYA Vision Care, were also recognized for their exceptional marketing efforts to promote the health benefits of Transitions lenses.