TT highlighted in Petit Futé

Speaking at the event Piquart said: “Trinidad and Tobago is at a very important juncture in its economic history.

Much has been said about diversification...

and much has been said about the potential of tourism. An average of 400 French tourists per month visited Trinidad and Tobago in 2015.

These were French nationals, but could you imagine the potential for French-speaking travellers from other francophone countries? “It is my belief, that the marketing of these two beautiful island destinations – the hiking, eco-tourism and agro-tourism markets, the dive sector – so popular in Tobago, the festivals and cultural events...the marketing of all these and more can be enhanced by the attention and treatment that the Petit Fut? guide gives to that French-speaking traveller.” Olivier An?, sales manager and representative of Petit Fut? , then gave a slide presentation of the reach, scope and effectiveness of the Petit Fut? and Tobago travel guide as an indispensable tool in tourism promotion in the French-speaking market.

He said: “We don’t only do guides, we do magazines as well, showing the trendy destinations. So when a destination is not doing very well in the French market we try to convince the institution of a country that wants to be better known in France and we tell them let’s do something together.” And that they did with the Tourism Development Corporation to produce the 232-page Trinidad and Tobago travel guide 2017 edition that covers every aspect one can think of in Trinidad and Tobago, with an updated version expected in 2019.

In existence for 40 years, Petit Fut? has covered more than 630 tourist destinations in France and around the world, including 80 exclusive guides such as the travel guide for Trinidad and Tobago.

Piquart said: “When you consider that, in 2014, Le Petit Fut? was the travel guide of choice for over three million French-speaking tourists from countries such as France, Canada, Belgium, Switzerland, Luxembourg, and that the website Petitfut?.com is visited by more than three million French-speaking potential travellers per month, you can begin to imagine the possibilities and the power of this guide as a marketing tool.” Petit Fut? is a unique and high quality content guide which helps visitors to find the perfect destination for their next vacation, prepares their weekends away and holiday trips.

It also gives all the information needed about accommodation, restaurants, attractions, local life, and shares notes with other travellers on the Petit Fut? forum or just allow people to share their views on the Petit Fut? guide.

Eighty two percent of Petit Fut? readers buy the magazine to travel to France, while 66 percent buy it to travel to foreign countries.

Petit Fut? publishes more than 400 guides every year in France, but has a larger circulation through the local and foreign media network.