Have an idea for a Mobile App?

The statistics show that the demand of mobile apps is consistently rising. Developers need to ensure that the mobile apps they are developing are useful, easy to use and above all desired by the users. Here are some key areas developers can consider before developing mobile applications: Market Research: Before starting the development of an app consider conducti ng a proper market research. Analysing the market will give insights about competitors’ strategy, strengths and weakness. This informati on will assist to avoid repeati ng the mistakes competi tors made.

Be Different: Why does a recently opened restaurant in the town create a buzz? People tend to visit new places because they are always looking for something different and fresh. Create something interesting that keep users engaged.

Target Audience: Defining the target audience is very important as the audience plays a huge impact on the development of the mobile app. If user’s expectations are met, the app is likely to get more popularity.

Mastering Platforms: Become a master of one platform first and then launch the mobile app on multi ple platforms.

Marketing Strategy: Creating that buzz before the launch is really important to get an overwhelming response at the ti me of launch.

Ensure the marketing is began at the appropriate time.

Loading Indicators: An app can lose users while it is loading as the users might think that the app is malfunctioning. Also, it adds to create a negative impression on the user, hence providing a bad user experience. Use loading indicators and animations to give assurance that the mobile app is still working (a progressive indicator is always better).

App Testing: It is important to test the mobile app before launch in the market. It provides an experience in prior of how the users will see the app. It should be creative, easy to understand and deliver high performance. Testing before the launch will allow for ironing out any nooks and crannies before it reaches the mass market.

Store Description: This description plays an important role. App Stores usually displays only two to three lines of the description. Users need to tap on “Read More” to read the full description, hence it is important to make the first two to three lines attractive enough to convert users into customers.

The Centre for Enterprise Development (CED) is a flagship development of CARIRI which is aimed at facilitating Research, Development and Innovation.

The mCentre arm of CED is the only mobile applications laboratory and accelerator in the region which incubates high potential mobile app developers. The lab provides world class business and technical training to high potential individuals on mobile application development and entrepreneurship on all platforms.

The mCentre operates a mobile applications testing facility referred to as the Living Lab, which provides testing services on all mobile application platforms: Android, iOS, and Windows. Using appropriate tests and tools which provide an indication as to where Have an idea for a Mobile