GHL CEO: Trust vital in corporate life

“The last nine months is evidence that growth is important to us as a Group, but the local and global socio-economic environment over the last five years at least calls for a strong focus on trust in corporate life and we see this as paramount to our lines of business,” he said.

Mack said that in managing the risks of the Group’s clients, “naturally trust is essential in that relationship. Our new single brand removes the silos, it is a manifestation, a visual representation of a new internal state of being. Until we achieve this new internal state of being, which is the alignment of our vision, we would not have succeeded in re-branding the Group,” he added.

Explaining that a new logo sets the tone for a company’s direction and focus, Mack said, “If companies do not proactively and positively manage their brands, they fall victim to the market defining who and what they are.”

“Everything that an organisation does and does not do, affects the perception of that organisation and its performance, products and services,” Mack stated.

“Some of our critics will postulate financial instability as the reason for the rebrand but our strength, stability and the performance of our various companies over the years speak for themselves.” he declared.

Listing a series of awards the Group received from 2000 to 2012, Mack said, “There is nothing to dispute, Guardian Holdings and its member companies are financially stable and strong.”

Group president (life, health, pensions) Ravi Tewari said, “This re-branding could therefore not come at a more opportune time as it signals to the world that Guardian has once again adapted itself to the changing market and re-positioned itself to continue to dominate its markets well into the future.”

Observing the insurance industry is entering a new era where the focus is shifting from product to service, Tewari said, “We have been heavily investing in infrastructure to be able to deliver an unprecedented level of customer service and we are already seeing the benefits of this decision.”

He said the Group’s mobile underwriting platform “is second to none in the world” and further initiatives will be deployed “to deeply enhance our service delivery.”