Tourism Ministry launches Lime 365 and GoTrinbago app

The free, bilingual, app forms part of Destination Trinidad and Tobago’s digital marketing strategy.

Available in the Google Play Store for Android and the Apple Store, GoTrinbago is 100 percent offline and allows users to develop a personal itinerary, search for, and find a room, a tour, or a taxi at their fingertips.

Other notable features include: 1) The ability for users to review local places of interest; 2) Rate their experiences and read other user reviews; 3) Recommend ‘new’ places to those who share similar interests; and 4) Capture and posts photographs.

In the coming months, GoTrinbago will allow users to “tap into the area of online sales; with the ability to book tours and accommodation from the touch of a button on your phone,” the ministry said.

The app is part of the ministry’s LIME 365 campaign which promotes “the myriad authentic events and festivals that dot the landscape of TT” while placing this country’s “overflowing events calendar within a message that is easily digestible to both local and international audiences.” The ministry noted that “a survey of consumer travel trends conducted by Travelport, 66 percent of leisure travellers and 59 percent of business travellers used digital means to research travel in 2015.” Smartphones, too, are transforming travel industry trends; with 60 percent of travel searches starting on a mobile device. Travellers increasingly rely on mobile phones when they arrive in a new destination.

“According to Think with Google, the market research arm of search engine giant, Google Inc, smartphone searches for hotels increased by 30 percent in 2015.

Furthermore, 85 percent of leisure travellers decide on activities only after arrival at a destination,” the ministry stated.