Women empowering women campaign

With this year’s International Women’s Day theme Be Bold for Change, fashion designer Neha Dawar decided to collaborate with women’s wellness organisation Yes She Can which itself was launched on International Women’s Day 2015.

Roberta Rose Collins of Yes She Can said her organisation’s aim is to empower women to adopt healthier lifestyle habits through messages highlighting the importance of physical activity, healthy eating and self care.

Some young high profile personalities have been chosen to lead the campaign, mainly on social media. They include Desha Rambhajan, Samantha John, Serala Ramlogan and DJ Anna.

These women are contracted to do photo shoots and deliver positive messages to inspire women.

In partnership with the venture is Pratisha Lall of Panache Creative, whose role was to style each of the personalities in a way best suited to their own personality, 24 Frames Production for the photograph and Face Me Artisry to do the personalities’ make up.

The campaign is expected to take over social media in the coming days.