Fresh take on youth at RedBox

Recently, CEO and creative director Brandon Clarke has shifted his focus to print media with the launch of the RedBox Magazine at City Hall on June 2. Clarke explained his decision to tap into a relatively underutilised resource in TT ’s market – its youth. He said that unlike other publications aimed at the 18 to 35-yearold demographic, the magazine’s scope is not exclusively aimed at entertainment, but it is rather a forum intended to promote the growth and development of talented but relatively little-known entrepreneurs and creatives.

“It’s less focused on the entertainment aspect of our life and culture as Trinis and more geared towards the next generation of business-savvy or socially-conscious young adults. The focus of content will encompass a number of different things from technology, entertainment, business, fashion and lifestyle to culture and health. It’s anything but your conventional magazine.” This idea of innovation has become a recurring motif throughout the first issue as it features eight successful entrepreneurs who have taken their respective fields by storm. From an eclectic DJ to a visionary artist and motivational speaker, Clarke says the magazine’s intention is to motivate a second generation of leaders and creatives to push the boundaries of today and called on young people to leave a positive mark on today’s society.

“The in-depth content management of the magazine will provide a unique forum where all leaders from different walks of life and at every level of experience can share their knowledge with fellow entrepreneurs while gaining valuable exposure to clients. We seek to capture the spirit of the age while maintaining a certain seriousness about our respective disciplines.” In essence, the magazine offers a glimpse at the young men and women behind TT ’s cultural and business renaissance, while also allowing them to forge networking skills crucial to their success. In more ways than one, the magazine provides a snapshot of tomorrow’s leaders with fresh ideas and a newschool flair to a market in need of revamping.

Visual artist and motivational speaker Nalini Roshell Singh, one of the magazine’s young creatives, said it represents a welcome change from the perception of young people as reckless or lazy.

She said the magazine has the potential to change the way society looks at young people and the way youths look at themselves.

“It’s something that a lot of people haven’t seen before. These days it is easy to get the impression that young people may be distracted because of the kinds of images and influences that they are presented with through these other magazines, but hopefully through this publication and other issues we will see a change in this stereotype, because it would show that if we as youths can be disciplined and focused on our goals, so can you.” The magazine which is a quarterly is available at bookstores nationwide, the Piarco International Airport where it is free of charge and in New York later this month.

It is also available through the RedBox Illustrations mobile application available on Google Play and the App Store.