These were just a few initiatives by ReThink, a personal and organisational transformation centre with the aim of making this world a kinder, happier, gentler place through actions rather than just words.
According to founder of ReThink, Ernie Ross, the four-year-old organisation was a manifestation of Ross Advertising. He said the agency’s philosophy was “intangience” (a trademarked word they created), which was about intangible values and the science of human connection that makes it work.
For example, he explained that on Valentine’s Day, vendors who sell roses are not just selling flowers but a sentiment. Coca Cola too does not just sell carbonated beverages, but the brand satisfies a craving for human connection.
He therefore asks his clients three questions that drives intangience: Who am I? What is my purpose? How would I be remembered? Ross told Sunday Newsday those questions got him to thinking about his own life. As a single father of a 16-year-old daughter, he asked himself whether he was leaving enough for her materially. However, a friend of his told him the important thing was the values he left with her.
“That got me to thinking about what my life, my business was measured by. The manifestation of greater ideals, the things that were important to me, that I was going in my life but not in any structured way, gave birth to rethink. It was my moment of epiphany when I asked myself these three questions.” “We feel we can carry out national, regional, and international transformation by the work we do.
We are part of a massive global movement to shift conscience, and consciousness,” he said.
Ross stressed that he was not a guru of happiness but that he was searching, like everyone else. The only difference is that he has set up an organisation to do it and is encouraging others to do it as well.
ReThink is doing this through various programmes in TT and Guyana.
Random acts of kindness and pay it forward are interlinked. They encourage people to be nice to each other and for the receiver to do something nice in turn. It could be a smile, a hug, an encouraging word, giving someone a bottle of water or an umbrella to a mother with a child.
“It could be anything that you feel you could afford at that point in time to make someone a little happier.
It could be anything that could break the negative pattern that a person could be experiencing… If you do something unusual and unexpected, a random act of kindness, you shift their consciousness. They can’t help but be touched by that.
If you touch a small percentage of people and they touch a small percentage of people, you are beginning the shift.” He urged people not to be discouraged if someone reacts negatively or does not react at all because no one knows an individual’s personal problems or issues.
ReThink also plans to open a Kindness Caf? at its office on Alcazar St, St Clair, where kindness would be the currency. “We feel that we can trade on the idea and ideal that people are going to be touched by compassion and in time, if frequently touched by it, a shift would happen within them. It will eventually become a part of the changes we need here.” Kind Soles is a programme already launched in Guyana. So far, ReThink has distributed approximately 7,000 expandable sandals to primary school students in Guyana. The sandals, produced by The Shoe That Grows, a non-profit organisation in the US, is durable and comfortable, and perfect for quickly-growing children. Ross said ReThink plans to expand the programme to TT and other parts of the region, donating the sandals to anyone who needs it.
Feed the Need for Happiness was a one-off project that ReThink hopes to do again, and possibly make into a permanent programme.
In 2016, ReThink collected good, cooked food from restaurants and supermarkets and distributed it to the needy.
Ross said every day supermarkets threw away rotisserie chicken, pastries, sushi, sandwiches and full meals that were good, but would spoil if left for another day. He said Rethink is willing to get food warmers, coolers, and vans to pick up the food and distribute it to those in need, and further, to make it a national programme.
He noted that France banned supermarkets from dumping or destroying unsold food and that ReThink is trying to make TT the second country to do so. “There is too much need in this country for them to take good food and dump it, especially if we are providing resources for you to remove it from your place of business.” Soon to come will be the Project Happiness programme, which will be part of ReThink’s Happiness Initiative that brought us free doubles and bake and shark on International Happiness Day.
Project Happiness is a registered NGO out of the US that runs in over 80 countries around the world that teaches children emotional resilience. The curriculum is being run in numerous schools in Guyana, was available in 12 schools in TT in 2016, and ReThink is trying to activate it in this country once again.
Ross also hopes to bring a global initiative into the region, one designed to create harmony and understanding among people with varying views. He said the world-tested programmes, endorsed and supported by a renowned learning institute, could transform societies including school and business environments and the national community.
Ross has been doing random acts of kindness on a personal level for a long time. “There’s nothing that makes you more compassionate than having been there. So when you see someone in a similar or worse situation, it does something to you.” He said he came from “humble beginnings” in Guyana and when he came to Trinidad in the 1980s he didn’t know anyone, and went through a difficult financial time.
In addition, he said as a child his mother encouraged him to be selfless and give to others. “Growing up my mom always told me, ‘If you are feeling down, find someone who feels worse. If there is a need in your life, fill someone else’s need. If there is an absence of love or money, give the love or money.’ Fill the need that you find in your life and there is a universal, irrefutable law that would bring it back to you providing you are doing it because you genuinely want to help, not so that you can get something in return.” Therefore, Ross uses his network of influence to bring the good work being done at ReThink to the notice of people who can encourage the change in communities and nationally. To those who believe a lot of money is necessary to have happiness, Ross said while money brings a certain amount of security and comfort, what is ultimately important is health, your relationship with others, and the sense that you are making a difference and serving a greater purpose in the world.
He stressed that a person can be rich but not be happy if the person does not have love, compassion, understanding, and other intangible things that give one’s life meaning.
“One of the biggest things for making people happy is gratitude.
We have so much to be grateful for on the island and in our lives but if we don’t acknowledge it, we won’t feel happy.”