Valdez & Torry win 2 more ADDYs for ‘Ginseng Up’

The agency has added two Silver ADDY awards to its cache of Ginseng Up accolades, bringing the total to 14 awards won across a competitive mix of both local and regional competitions.

Cindy Lutchman, Marketing manager, Soft Drink Division, Carib Brewery Limited said, “Carib Brewery is not surprised by more Addy wins from Valdez & Torry, with their strong team, creative energies, collaborative approach and continued track record of award successes. VTI consistently creates high quality work that connects with our consumers – work very deserving of Addy awards.”

These latest wins were attained at the 2016 Caribbean Advertising Federation’s (CAF) American Advertising Awards (AAA), where VTI’s two Silver ADDYS were earned in the categories of Radio Advertising and Sound. The agency partnered with Da Carib’s multi-talented and award-winning producer, Richard ‘Charsu’ Ahong and the vocals of ‘Ziggy Rankin’, who have both worked with the agency on jingles for the Ginseng Up brand in the past.

Competition judge, Mike Weber, a former National AAA chairman and owner and CEO of CMR Studios in Tampa Florida, gave his view on this year’s submissions. “The calibre and diversity of the work and high production value were of national caliber, especially in music and logo categories.”